• Skip to primary navigation
  • Skip to main content

Ambr Digital

A Web Design Company

  • What We Do
  • Work
  • Team
  • Things To Know
  • Careers
  • Contact
  • Search

Get Reviews To Increase Sales

Posted on: January 14, 2015

Static vs. Dynamic Reviews

In the busy street picture above, we can’t help but think that these shops are probably lucky enough not to have to worry about being online. They should have enough foot traffic business to succeed. For many small and medium sized companies though, they must also rely on their ability to drive online traffic to their web properties.

So, how does a firm drive traffic to it’s site? One of the best ways to do this is through the use of reviews. I like to differentiate between two types of reviews: static reviews on your website vs. dynamic ones from third party sites. Static reviews that you place on your website are important, but do not carry as much “weight” with the general public. Third party reviews are not only more trusted by the public, but can also help your business rank higher in the search engines.

Review Websites

Some examples include:

1. Trip Advisor – an online resource for travelers.

2. Facebook – a company’s Business Page has a review feature.

3. Yellow Pages

4. Yelp – online review forum.

5. LinkedIn – reviews for professionals.

6. HomeStars – reviews for the trades industry.

7. Dine Here – dining review site.

8. Google+ – must sign up for Google My Business to allow reviews.

The importance of reviews from third party sites cannot be ignored. Here are some of the findings from Bright Local’s survey about reviews:

  • 88% of consumers trust online reviews as much as personal recommendations
  • 85% of consumers say they read up to 10 reviews
  • 72% of consumers say that positive reviews make them trust a local business more

Google My Business

We cannot stress enough the importance of registering for Google My Business. When you register, you will be asked to create a Google+ page. This is where you will create a company profile and receive reviews. The reviews that your business obtains will show up on Google’s search results. In some cases, I’ve seen companies rank for keywords on page one based only on their location and reviews from Google+.

Now go and get those reviews!

Get More Website Traffic

We can help you grow your business with exclusive website tips and tricks.

  • Share:

Wait, there’s more to read

13 Hidden Gems Around Vancouver

Read Article

9 New Rules To Grow Your Website Traffic: SEO in 2018 (& 2019)

Read Article

SEO Tips: 5 Tricks to optimize your website for Google RankBrain

Read Article

Should you be on Yelp or other directories?

Read Article

A Simple Social Media Strategy For Small Business

Read Article

How to write a blog post with local search in mind

Read Article

5 Sites Where You Should Share Your Posts

Read Article

Top 9 LinkedIn Tips From A Pro

Read Article

7 Google+ Tips to Grow Your Business

Read Article

Improve Your Search Rankings

Read Article

Website Being Redesigned? What You Need To Know

Read Article

Why Small Businesses Need To Understand Local Search

Read Article

SEO Resources For Small & Medium Sized Companies

Read Article

Google: Why Your Website Now NEEDS To Be Responsive

Read Article

Facebook Marketing Strategy

Read Article

We offer a complimentary
session to discuss your project.

604-396-3345
[email protected]
  • Sitemap|
  • Terms & Conditions|
  • Privacy Policy|
  • Contact|
Ambr Digital © 2023 - Vancouver Web Design Company, All Rights Reserved.