Why paid advertising is essential
When done the right way, digital advertising can be an influential, affordable, and measurable source of business traffic. Paid advertising has all the perks of traditional creative advertising, but with more reliable and accessible analytical tools. Instead of putting your ads out there hoping they work, pay per click Google, Facebook, and Instagram ads allow you to track and test what’s working, while leaving room for creativity. Plus, it’s cost-effective. And who doesn’t like the sound of that?
The Ambr approach to paid advertising
When it comes to pay per click Google ads (PPC), we take the same approach that we do with everything else: the analytical, strategic approach. Also known as: the smart approach. First, we make decisions based on data, then design a creative, on-brand paid advertising campaign based on what we know works.
That’s when we start testing—not one, but multiple ads against various target market conditions. Once we know what’s working, we refine and tweak the wording, design, and ad placement until you have the most effective ad possible.
Web design, branding, and video make for successful ads
Well-designed branding and content will only strengthen your paid advertisements. And a great website design will give them a warm welcome once they click on your ad.
We offer all of these services and more to provide you with a well-rounded digital brand to market on social media and around the web. Find out more about our web design, branding, and video production services here.