HTML5 Ads: more than double the click-through rates
Let’s face it. Banner ads are boring. Who reads just text anymore? HTML5 banner ads are a great way to provide an animated experience to get your message across. According to one study, HTML5 ads had a 267% increased click-through rate than normal ads.
Would you rather work with a creative brand, or a non-creative one? Exactly. Brand perception is one of the most important keystones of marketing your company. HTML5 ads allow you to creatively engage your target audience in a more visceral, emotional level. Besides being more visually appealing, they are also much more likely to spark a longer lasting interest – if done right.
What to look for in a HTML5 ad
Sometimes HTML5 ads can be super simple. Flashy animation is not always necessary. Other times, it works extremely well. There are three main things to look for in an effective HTML5 ad campaign:
1. Attention grabbing ads: This typically comes down to messaging and visual appeal. Animation can grab attention too. Just don’t continuously interrupt the users’s web page visit, or you’ll be creating an annoying experience.
2. A/B Testing: We all have opinions. But data never lies. Doing A/B testing for your campaign allows you to have a super effective marketing that makes the most out of its ad budget.
3. Focused landing page: Your ads might be great, but your landing page needs to be just as good. Dont forget: the ad will bring people to your site, but the landing page is what converts. Ensure you use focused and clean web design built around your message and your conversion goal.
The Ambr approach to HTML5 ads
At Ambr, all we do is solve business problems. So our first step, is always to identify what you really need. Once we’ve distilled that, we work with you to help hyper-define your target audience, and the best fit of messaging.
This allows us to build a creative concept that will translate into HTML5 ads of varying sizes. Varying sizes allow us to launch your campaign for all devices, and across multiple ad networks. This means we have more data to work with, and leave no stone unturned.
With our backgrounds, we’re also subscribers to data-driven performance. Any good ad campaign should evolve and improve with time, given the data coming in. Be sure to ask us about our experience with A/B testing, and the massive difference it’s made for some of our clients.
Get in touch with Ambr today, to book your complimentary session.