Should you be on Yelp or other directories?

Yelp office

If your business name and phone number are published (like most companies), then you’ve probably received calls from firms like Yelp or Yellow Pages. Like most companies, you’ve probably ignored the calls. But wait. Before you dismiss directories like these two, we recommend doing some research and see if it makes sense to list your company. Besides, most directories have a free option.

Let’s look at some examples shall we?

Say, for example, your company is a Vancouver based Italian restaurant. Here’s the result from a search using the phrase “vancouver italian restaurants”:


VancItal

 

Here’s another search using “chiropractor seattle”

ChiroSeattle

 

In both examples, Google serves up directories such as Yelp, Zomato, TripAdvisor, etc. Depending on your business, other directories may show up on the first page of Google. There are other directory examples your business may want to consider such as Houzz, Whitepages or RateMDs. Have a look at this article to find more directories: http://www.verticalresponse.com/blog/top-20-places-business-needs-listed-online/. With some research you will quickly determine the most appropriate directories for your business.

On the subject of Yelp – I’ve met companies that have dismissed the directory because they believe it’s only helpful for restaurants. But that’s simply not true, and here is a reason why. Let’s say someone in Surrey, BC was on his/her iPhone Maps app looking for “Surrey heating” companies. This would be the result:

AppleYelp

 

The result shows relevant companies providing this service with Yelp reviews. Now, this may not last forever. One day Apple and Yelp may part ways, but for now it might make sense for your company to get listed on Yelp (free listing or not) for this very feature. As an added tip, you may want to look at your web traffic data to see how many people are coming to your site using a mobile device; Google Analytics is free and will provide you with this info, and has many more valuable features.

 

Photo courtesy: Yelp.